May 11, 2014; Washington, DC, USA;A general view of the game between the Indiana Pacers and Washington Wizards during a stoppage of play in the fourth quarter of game four of the second round of the 2014 NBA Playoffs at Verizon Center. Indiana Pacers defeated Washington Wizards 95-92. Mandatory Credit: Tommy Gilligan-USA TODAY Sports

SportsTechie NBA Digital Series Takes A Look At The Washington Wizards

SportTechie has a great new series on how NBA teams leverage digital media to reach fans and enhance their brands. See below for a preview about how the Washington Wizards are using digital strategy. Then head over to SportTechie to read the entire writeup. 

John Wall might be leading a re-birth in Wizard Basketball this season, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.

Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Washington Wizards. Stay tuned to for ongoing coverage of the #NBADigitalSeries.

Next Wizards Game Full schedule »
Saturday, Nov 11 Nov7:00Milwaukee BucksBuy Tickets

Tags: Sportstechie Washington Wizards

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